Never before in the history of mankind...!

The sociologist William Ogburn once wrote,

Never before in the history of mankind have so many and so frequent changes occurred ... they have been occurring faster and faster until today mankind is almost bewildered in his effort to keep adjusted to these ever-increasing changes

This is not relatively recent observation but actually was made in 1922!! There is always a tendency to believe that our era is more turbulent than the time before.

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Strategic Assessment of Indian offshore IT and IT Enabled Services Industry

Introduction Outsourcing is a strategic decision taken by firms to achieve competitive advantage whereby products or services are produced more effectively and efficiently by outside suppliers. As par McCarthy & Anagnostou (2004, p. 63), "outsourcing is an agreement in which one company contracts-out a part of their existing internal activity to another company." Offshore business process outsourcing refers to outsourcing to vendors outside the country, predominantly to developing nations to leverage the cost advantage. To remain competitive and focus on core competencies, companies are driving toward offshore outsourcing as it helps free up resources (SCHEIBE, MENNECKE, & ZOBEL, 2006, p. 283) and help higher management focus on core business requirements (Blumberg, 1998). The offshoring provides effective means of reducing cost by outsourcing non-core activites to third party who can provide similar, if not better, services at lower cost. India is the favourite desti...

Organisational Culture Case Study : Perot Systems India Ltd

The assignment is to produce a case study using the relevant concepts, theories and models introduced in the module, describe and analyse organisational culture and discuss, using the examples from the organisation, whether organisational culture can be managed. Click below link for flash content Organisational Culture Case Study : Perot Systems India Ltd Organisational Culture Case Study : Perot Systems India Ltd. Rajesh Purohit, University of Leicester, UK The assignment is to produce a case study using the relevant concepts, theories and models introduced in the module, describe and analyse organisational culture and discuss, using the examples from the organisation, whether organisational culture can be managed. Introduction The case study uses interpretive methodology including ethnographic methods and action research within an interpretive paradigm. The research builds on years of participant observation and interview with employees and human resource department, statisti...

What insights does the “resource based view” of Strategy add to an understanding of competitive advantage that the “design school” model leaves out?

Competitive Advantage A company is said to be in competitive advantage when it develops or get hold of attribute which helps it to do better than its competitors in terms of higher rate of return on investment. Competitive advantage occurs when firm develops or acquire unique attributes which help it to outperform its competitors. This attributes can be new technology, business process, highly skilled technical resources etc. Resource Based View (RBV) Design school theory of business strategy caters mainly for external environment and leaves out any internal resources. Resource base view (RBV) is used to determine internal resources from within the firm contributing towards greater financial performance (Kearns & Lederer, 2003). The core of the RBV emphasises that organisation to maximise rate of return and financial profitability and form sustainable competitive advantage, should have heterogeneous resources and capabilities. The resources in question should be inimitable an...

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