Skip to main content

Why Apple iPhone and its Apps are so popular?

Most of anti-apple argues about the hype of iPhone and its app stores. But they forgets that apple is providing a platform for amateur software developers. As par Steve Jobs, around 5 Billion apps have been downloaded since the launch of iPhone and App Store and Apple has paid around 1 billion $ till date (Apple takes a cut of 30% from every sale and developers are paid remaining 70%).

For the stats there are 250,000 apps listed on app store. Research published by this site shows average total development cost amounting to $6,453 and the earning is around 15 times of the cost.

That said, not all apps can sale. The app needs to be innovative. Stats shows that people like simple design when it comes to games and it reflects in top position of games like 'Angry Birds' and 'Doodle jump' both costs 99cents (around 0.59 £). Doodle jump has been downloaded 4 million times you do the rest of the maths.

With iAd platform available now, Apple is eyeing for bigger pie this time !

Comments

Post a Comment

Popular posts from this blog

Strategic Assessment of Indian offshore IT and IT Enabled Services Industry

Introduction Outsourcing is a strategic decision taken by firms to achieve competitive advantage whereby products or services are produced more effectively and efficiently by outside suppliers. As par McCarthy & Anagnostou (2004, p. 63), "outsourcing is an agreement in which one company contracts-out a part of their existing internal activity to another company." Offshore business process outsourcing refers to outsourcing to vendors outside the country, predominantly to developing nations to leverage the cost advantage. To remain competitive and focus on core competencies, companies are driving toward offshore outsourcing as it helps free up resources (SCHEIBE, MENNECKE, & ZOBEL, 2006, p. 283) and help higher management focus on core business requirements (Blumberg, 1998). The offshoring provides effective means of reducing cost by outsourcing non-core activites to third party who can provide similar, if not better, services at lower cost. India is the favourite desti...
17 comments
Read more

Organisational Culture Case Study : Perot Systems India Ltd

The assignment is to produce a case study using the relevant concepts, theories and models introduced in the module, describe and analyse organisational culture and discuss, using the examples from the organisation, whether organisational culture can be managed. Click below link for flash content Organisational Culture Case Study : Perot Systems India Ltd Organisational Culture Case Study : Perot Systems India Ltd. Rajesh Purohit, University of Leicester, UK The assignment is to produce a case study using the relevant concepts, theories and models introduced in the module, describe and analyse organisational culture and discuss, using the examples from the organisation, whether organisational culture can be managed. Introduction The case study uses interpretive methodology including ethnographic methods and action research within an interpretive paradigm. The research builds on years of participant observation and interview with employees and human resource department, statisti...
1 comment
Read more

What insights does the “resource based view” of Strategy add to an understanding of competitive advantage that the “design school” model leaves out?

Competitive Advantage A company is said to be in competitive advantage when it develops or get hold of attribute which helps it to do better than its competitors in terms of higher rate of return on investment. Competitive advantage occurs when firm develops or acquire unique attributes which help it to outperform its competitors. This attributes can be new technology, business process, highly skilled technical resources etc. Resource Based View (RBV) Design school theory of business strategy caters mainly for external environment and leaves out any internal resources. Resource base view (RBV) is used to determine internal resources from within the firm contributing towards greater financial performance (Kearns & Lederer, 2003). The core of the RBV emphasises that organisation to maximise rate of return and financial profitability and form sustainable competitive advantage, should have heterogeneous resources and capabilities. The resources in question should be inimitable an...
2 comments
Read more